Logo, fonts, and brand imagery

The visual identity row

Below voice and colors, the Brand Identity page has a row for the visual side: logo, typography, and imagery.

Logo. You drop your logo into a logo slot on the page. One rule to know up front: a logo is never used as an image-to-image reference, by design. Pinnora will place and respect your mark, but it does not feed the logo into the model as a style or subject to copy, because that tends to warp it the way a photocopy of a photocopy drifts from the original. If you want the model to match a real product or a specific person, that belongs in the Reference Pack, which is the next chapter.

Typography. Fonts are chosen from a Google Fonts panel. Pick your heading and body fonts and they inform how typeset creatives, like static ads and documents, are styled.

Brand imagery. You can add and remove brand images here. These are reference shots of your brand's look and feel, and they are separate from the product and person images in the Reference Pack.

Extracting a brand from an image

Sometimes the strongest thing you have is one great brand image and no website worth reading. In that case you can extract a brand identity from an uploaded image. Pinnora studies the image and proposes voice, colors, and style from it, which you then edit exactly like a scraped foundation. It is a genuine shortcut for projects that live more in a look than in a site. As always, treat what comes back as a draft and correct it before you lean on it.