Hero tutorial · H03 · 7 min

Create your first AI UGC ad

Product to concept to AI creator to script to a UGC-style clip.

UGC-style ads feel like a real person talking to camera about your product. You choose the on-camera person, give them words, and Pinnora renders the clip.

1. Open the UGC generator

From a project, open the UGC video generator. This is the talking-head format, distinct from the general video tool.

2. Choose your on-camera person

You supply or select the person from your reference pack. Keep the same person across a set so your ads feel like one creator, not a rotating cast. Consistency of the face is the thing that makes a UGC set believable.

3. Write the script as speech

Write what the person says, out loud, the way a real creator would talk. Short sentences. One claim at a time. Open on the problem, show the product, end on a reason to act. The script is the ad; the visuals serve it.

4. Render and check the delivery

Generate the clip, then watch it for delivery, not just picture. Does the line land? Does the product appear when it is mentioned? If a take feels flat, tighten the script and run again. For small changes to a finished clip, iterate from its tile or open the editor.

Go deeper