Chapter 12 · Create

UGC Studio

After this chapter you can cast a person from your reference pack and render a creator-style talking-head clip that reads as filmed, not produced.

6 lessons · 29 min

UGC Studio makes one thing: a clip of a real-looking person talking straight into a phone camera. A founder on a couch. Someone unboxing a parcel at the kitchen table. The kind of video that reads as filmed by a person, not produced by an agency. Every run gives you exactly one clip.

The part worth getting straight before anything else is who shows up on camera. There is no gallery of ready-made AI creators to scroll. You bring the face, almost always from your project's reference pack, and every render reuses it so a whole campaign looks like the same person across every clip.

Under the hood, a UGC clip runs through the same video engine as your cinematic video. What makes it UGC is two deliberate choices: who gets cast, and a render prompt that flatly refuses a studio look.

This chapter is a full run from start to finish. What the surface makes, how to cast the person, product, and backdrop, how to brief the script and pick an angle, and how to protect that handheld feel. It also names the two real limits without dressing them up. A face can drift across longer clips and between separate runs, and there is no one-click batch, so a set of clips is a set of re-runs.

  1. What UGC Studio doesExplain what a UGC Studio run produces and how it differs from cinematic video.4 min · has a tool to try
  2. Casting from your reference packSet the on-camera person, product, and backdrop for a clip from your project's reference pack or library.5 min · has a tool to try
  3. Writing the script and picking an angleBrief a clip with a script direction, a clip intent, and a tone that all point at one idea.6 min · has a tool to try
  4. Getting the handheld lookChoose a visual style, length, and aspect ratio that keep a clip reading as filmed, not produced.5 min · has a tool to try
  5. Keeping the same person across clipsSet up a run so a campaign reads as one person, and know where identity still drifts.5 min · has a tool to try
  6. Making more than one clipProduce a set of UGC clips by re-running with changed settings, and refine a clip in the editor.4 min · has a tool to try

Reference

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