Chapter 11 · Create

Video Studio

After this chapter you can write a brief that carries its hook, set a clip's length, frame, style, audio, and captions, ground it on your real product and presenter, and turn a finished video into variations and edits.

8 lessons · 36 min

Think of Video Studio the way you would a small film crew that only takes written instructions. You hand it a brief and a few settings, and it comes back with one finished clip: scenes planned, footage rendered, sound and captions already baked in. You will find it as the video family in the studios sidebar, and the tool doing the work is the AI video generator.

One run makes one video. That is the single most important thing to carry into this chapter. The static ad tool can return a wall of options from one run; this one does not. Want a second cut, and you run it again with something changed, or you take the clip into the editor.

A few pieces live outside this surface, and knowing that saves you from hunting for buttons that are not there. Your concept, your hook, and your spoken script all live in the brief you write. Named angles come from your project's Creative Strategy work. Your real product and presenter come from the project reference pack. Once a clip exists, you shape it in the editor rather than generating it again from zero.

Keeping the same face across a clip is something the tool works hard at but cannot promise, and the lessons ahead say so plainly. By the end you will know which settings actually change the output and which parts the engine decides on its own.

  1. What Video Studio isFind the video generator, understand that it makes one finished clip per run, and recognize the controls before you touch them.4 min · has a tool to try
  2. Writing the briefWrite a video brief whose first line carries the hook and that names the moment, the cast, and the energy concretely.5 min · has a tool to try
  3. Length, frame, and the renderSet a duration, aspect, and resolution that match your placement, and know roughly how long the render takes and which model runs.5 min · has a tool to try
  4. Scenes and the spoken scriptUnderstand how your brief becomes scenes, and use the spoken-lines field to lock the exact words the clip says.5 min · has a tool to try
  5. Visual style and cameraChoose a visual style and decide how much the camera moves, and know what shot control you do and do not have.4 min · has a tool to try
  6. Audio and captionsChoose how the clip sounds and control the burned-in captions.4 min · has a tool to try
  7. Grounding on your product and holding a faceAttach your real product and presenter through a reference pack, and understand why a face can still drift across a clip.5 min · has a tool to try
  8. Variations and iterationGet more than one cut and refine a finished clip, knowing the generator makes one video per run.4 min · has a tool to try

Reference

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