Lesson 1 of 6 · 4 min

What UGC Studio does

Explain what a UGC Studio run produces and how it differs from cinematic video.

What a run makes

Press render here and you get one clip: a person talking straight into the lens like they shot it on their own phone. A founder giving a quick take, someone unboxing a parcel, a short review. The output should read as a real human filming, not a polished spot with a crew behind it.

You can reach it two ways. Inside a project it sits in the left nav as UGC Studio, and it has a public page called the AI UGC video generator. Both open the same thing underneath, a create-kind named ugc-talking-head.

What happens when you hit go

Here is the surprise: a UGC run is handed to the exact same video engine that makes your cinematic clips. The ugc-talking-head kind counts as a video kind, so your settings get rebuilt into a brief and sent down the normal video path. The difference is not a separate machine. It is who you cast and a render prompt that refuses to light the scene like a commercial. Same oven, different recipe.

What it will not do

There is no shelf of pre-built AI creators to browse. You supply the person. One run equals one clip, with no batch control to spin up five at once. Length is a single continuous take up to 30 seconds, not a chain of short cuts stitched together.

If you just want b-roll or a scene with nobody talking to camera, reach for the video generator instead. UGC Studio exists for one job: a person delivering a line.

Reference

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