Writing the script and picking an angle

The brief

Everything the clip says starts in one free-text box called Script direction. Write 40 to 80 words the way the person would actually talk: first person, one idea, spoken out loud rather than written down. Say who is on camera and the single beat that has to land. Skip the shot list and keep it loose, like you are texting a friend what to say.

Leave the box empty and the engine writes the line for you from your brand voice. There is no separate fill-with-AI button here anymore; that old stub is gone. If you would rather draft the script as its own piece first, a companion ugc-script kind does exactly that.

Clip intent

Under the brief is a six-way Clip intent grid that sets the angle:

• Auto lets the script choose the most natural pattern.
• Hook validation opens on a scroll-stop and saves the payoff for the end.
• Objection buster names a hesitation, then takes it apart with one proof.
• Founder story is eyes into the lens, personal, no sales voice.
• Product demo keeps hands on the product and talks through it.
• Social proof carries the energy of a peer vouching for one specific result.

There is no separate concept generator. The grid plus your brief are the concept controls.

Tone

Tone gives you about ten registers, from friendly and warm to bold or educational, all held to your brand-voice labels. Pick one idea, one angle, one tone. UGC lands when the clip says a single thing in a voice you believe.