Chapter 06 · Ground

Reference Packs

After this chapter you can build a project reference pack that grounds every render on your real product, people, and settings.

7 lessons · 26 min

Most tools make you describe your product in words and then hope the picture that comes back looks like the real thing. A reference pack skips the hoping. You hand Pinnora the actual product photo, the person who appears on camera, and the background you want, and every render composes around those real images instead of a guess.

Think of it as handing a new designer your brand folder before their first job, instead of explaining it over their shoulder on every single one. You approve the images once, and from then on your static ads, UGC videos, images, and video renders all read the same pack.

Each pack has three named slots, product, person, and background, with room for a few extra references. It lives inside one project, so a skincare line and a software product in the same account never borrow each other's photos. You open it as a window over the project workspace, from the References row in the tools sidebar. There is no separate page to go hunt for.

This chapter walks through what a pack holds, when it is worth building, how to add and manage references, how your renders pull from it, and how it differs from your Brand Information.

  1. What a reference pack isExplain what a reference pack holds and why it is scoped to one project.3 min
  2. Why grounding beats a brief aloneDecide when a reference pack is worth building instead of relying on the brief.3 min
  3. Building your packOpen the pack, add references with the right roles, and stay within the slot limits.5 min
  4. How your renders use the packPredict which renders will use your pack and how the product slot anchors them.4 min · has a tool to try
  5. Keeping one person consistentSet a person slot so the same presenter carries across your renders.4 min · has a tool to try
  6. Editing and managing your packEdit, re-role, and clear references, and recognize the autosave guardrails.4 min
  7. Reference packs vs Brand InformationTell reference packs and Brand Information apart and know which to use when.3 min

Reference

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