Chapter 06 · Ground
After this chapter you can build a project reference pack that grounds every render on your real product, people, and settings.
7 lessons · 26 min
Most tools make you describe your product in words and then hope the picture that comes back looks like the real thing. A reference pack skips the hoping. You hand Pinnora the actual product photo, the person who appears on camera, and the background you want, and every render composes around those real images instead of a guess.
Think of it as handing a new designer your brand folder before their first job, instead of explaining it over their shoulder on every single one. You approve the images once, and from then on your static ads, UGC videos, images, and video renders all read the same pack.
Each pack has three named slots, product, person, and background, with room for a few extra references. It lives inside one project, so a skincare line and a software product in the same account never borrow each other's photos. You open it as a window over the project workspace, from the References row in the tools sidebar. There is no separate page to go hunt for.
This chapter walks through what a pack holds, when it is worth building, how to add and manage references, how your renders pull from it, and how it differs from your Brand Information.
After this chapter you can set up a project's Brand Foundation (voice, colors, logo, positioning) and understand how it grounds every creative Pinnora makes.
8 lessons - 37 min
After this chapter you can run and re-run Pinnora's five research sections from the Sources page, read each section's web-grounded output and quality score, and tell what belongs to research versus strategy.
7 lessons - 28 min
After this chapter you can turn a project's research into positioning, concepts, hooks, messaging, and offers, then judge and iterate the creatives they drive.
8 lessons - 44 min