Chapter 05 · Ground
After this chapter you can set up a project's Brand Foundation (voice, colors, logo, positioning) and understand how it grounds every creative Pinnora makes.
8 lessons · 37 min
Every ad Pinnora writes and every image it renders starts from the same place: your brand foundation. It is the per-project record of who your brand is, voice and tone, colors and gradients, logo, fonts, and positioning, and Pinnora reads it before it produces anything. Get it right once and you stop re-explaining your brand on every job.
You do not fill it in from a blank form. When a project has a website address, Pinnora reads that site and drafts the whole foundation for you. Your job is to check its work and fix what it got wrong. That is a few minutes of review, and the corrections follow you into every ad, email, and video the project makes.
Worth saying plainly up front: there is no feature here that studies your past winning ads and learns from them. The nearest real tools are brand memory, a curated store of brand facts that grounds renders, and the Library, which keeps the creatives you have already made. We cover brand memory in this chapter, and the Library has its own.
Everything below lives on the project's Brand Identity page. Brand is project-scoped, so each project keeps its own foundation and nothing bleeds between them.
After this chapter you can build a project reference pack that grounds every render on your real product, people, and settings.
7 lessons - 26 min
After this chapter you can run and re-run Pinnora's five research sections from the Sources page, read each section's web-grounded output and quality score, and tell what belongs to research versus strategy.
7 lessons - 28 min
After this chapter you can turn a project's research into positioning, concepts, hooks, messaging, and offers, then judge and iterate the creatives they drive.
8 lessons - 44 min