Chapter 05 · Ground

Brand Intelligence

After this chapter you can set up a project's Brand Foundation (voice, colors, logo, positioning) and understand how it grounds every creative Pinnora makes.

8 lessons · 37 min

Every ad Pinnora writes and every image it renders starts from the same place: your brand foundation. It is the per-project record of who your brand is, voice and tone, colors and gradients, logo, fonts, and positioning, and Pinnora reads it before it produces anything. Get it right once and you stop re-explaining your brand on every job.

You do not fill it in from a blank form. When a project has a website address, Pinnora reads that site and drafts the whole foundation for you. Your job is to check its work and fix what it got wrong. That is a few minutes of review, and the corrections follow you into every ad, email, and video the project makes.

Worth saying plainly up front: there is no feature here that studies your past winning ads and learns from them. The nearest real tools are brand memory, a curated store of brand facts that grounds renders, and the Library, which keeps the creatives you have already made. We cover brand memory in this chapter, and the Library has its own.

Everything below lives on the project's Brand Identity page. Brand is project-scoped, so each project keeps its own foundation and nothing bleeds between them.

  1. Where your brand foundation comes fromFind your project's Brand Foundation and understand that its first draft is scraped from your website and is fully editable.4 min
  2. Brand voice and toneEdit your brand voice and tone so generated copy sounds like you instead of generic.5 min
  3. Colors, palette, and gradientsSet your brand colors and gradients, and know that clearing an override returns to the scraped values.4 min
  4. Logo, fonts, and brand imagerySet your logo, pick brand fonts, manage brand imagery, and extract an identity from an uploaded image.6 min
  5. Positioning, audience, and product contextReview and edit your audience, positioning, value props, and messaging, and know where product context comes from.5 min
  6. Re-scraping and keeping your editsRe-run the brand scrape to refresh from your site without losing your manual corrections.4 min
  7. Brand memory (not past creatives)Curate the brand memory corpus and understand it is not a past-ads learning system.5 min
  8. How your brand grounds every creativeSee your brand foundation show up in a real generation, and understand why quick tools without a project read generic.4 min · has a tool to try

Reference

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