Colors, palette, and gradients

Setting the palette

Your brand colors live as a plain list on the project. On the Brand Identity page the Palette card shows them as swatches, and the pencil popover lets you edit that list: add a color, remove one, or correct a shade the draft read slightly wrong off your site.

Next to the flat colors sit gradients, pulled from your brand imagery and shown as gradient swatches. You can replace them with your own set. The detail worth remembering is the fallback: if you clear your gradient override and leave it empty, Pinnora goes back to the gradients it read from your site rather than showing nothing. An empty override is not the same as deleting your gradients. It just hands control back to the site.

Two practical notes:

• Keep the palette tight. A short, correct list of core colors grounds renders better than a long list of near-duplicate shades.
• Colors inform, they do not hard-lock pixels. The palette steers what Pinnora reaches for when it renders, especially in static ads and brand images, but a generated image is not pinned to your exact hex values.

A good way to picture it: the palette stocks the kitchen with your ingredients, it does not dictate the exact plating. You get color that is clearly yours without the output feeling mechanically color-matched.

If your brand recently changed its colors, fix them here once and every new creative in the project picks up the change.