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Chapter 07 · Ground

Research

After this chapter you can run and re-run Pinnora's five research sections from the Sources page, read each section's web-grounded output and quality score, and tell what belongs to research versus strategy.

7 lessons · 28 min

Nothing you make in Pinnora is invented from scratch. Before the first ad exists, a project runs research: one web-grounded study of your brand, product, market, competitors, and audience. Every image, video, and document you generate afterward reads from it, which is the whole reason it runs first.

It is a fixed set of five sections, not a long menu of research types to sort through. That is on purpose, and it keeps this chapter short and honest. Learn the five sections and how to run them, and you have seen the entire surface.

One line is worth drawing early. Pain points, objections, and creative angles are not research. They come one layer later, in Creative Strategy. Knowing which side of that line a thing lives on saves you from hunting for a button that was never built.

Everything here happens on a project's Sources page. Research needs a real project with at least a niche and a country, so if you have not made one yet, start there.

  1. What the research phase producesName the five sections the research phase produces and explain why they run automatically.4 min
  2. Running and re-running researchRun the whole research phase or refresh a single section from the Sources page without losing the others.4 min
  3. The market and competitor sectionsRead the market and competitor sections and know which real-world signals each one pulls from.4 min
  4. The product sectionUnderstand what the product section captures and how it depends on your brand scrape.3 min
  5. The audience (avatar) sectionFind audience and customer insight in the avatar section and know what its three sub-modules contribute.5 min
  6. How research grounds in real customer languageExplain how research reads the live web, why it leans on community sources, and what normal versus deep depth changes.4 min
  7. Reading, scoring, and saving research outputRead a section's quality score, trust the versioned output, and know research re-grounds every creative you make.4 min

Reference

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