Strategy and planning documents

Documents that commit to a plan

Each strategy template is a pre printed form, not a blank page. The go to market plan already has slots for audience, channels, and phases, so the engine fills a shape people recognize rather than inventing one from scratch. You supply the brief, the template supplies the skeleton, and a complete, usable document comes back.

What is in the set

Go to market plan lays out the launch: audience, channels, phases, and the first moves. Positioning statement fixes who the product is for, what it stands against, and why it wins. Media plan sketches where the spend goes. Annual plan sets the year. Sales battlecard arms a seller with the one page they need in the middle of a live deal.

Ground them hard

A strategy document is only as good as the context it reads. Set the context filter to Strategy, or to Full audit when the plan has to reconcile brand, research, and performance all at once. Keep "Use this project's details" on so the plan works from your real positioning and numbers instead of making them up.

Run, read, re run

These are the documents most worth iterating on. Generate one, read for where it goes thin, then re run with a sharper brief or a different context setting. Because each run gives you exactly one document, two runs leave you with two versions you can set side by side and compare before you commit to either.