What the Ads Manager is

The Performance Hub

Paid-ad activity has exactly one home in Pinnora, and this is it. Internally the surface is called the Performance Hub, and it does three jobs split across three tabs.

Performance is the analytics view. Once you connect an ad account and push a creative, this tab shows a cross-creative grid sorted by spend, clicks, CTR, and ROAS over a window you pick, a delivery console for your pushes, and a Winning ads list ranked by live signal.

Library holds the creatives you have already pushed. It opens first on a new project because it is the only tab with anything to show before performance data exists.

Market is competitor research. It searches the public ad libraries from Meta, Google, TikTok, and LinkedIn so you can see what other advertisers in your space are running.

One honest note up front: the machinery is built, but no ad has launched in production yet. Until you connect an account, push a creative, and the platform reports numbers back, the Performance and Winning grids read like a scoreboard before kickoff, all zeros until the game actually starts. So treat this chapter as how to connect, push, and read, not as a tour of a busy account.

A small thing that trips people up: the tabs are client state, not separate pages. There is no per-tab link to bookmark or share. The whole surface lives at one project route, and switching tabs does not change the URL.