Chapter 22 · Operate

Ads Manager

After this chapter you can connect a Meta ad account, push a single-image creative out as a paid ad, and read its performance back in one place.

9 lessons · 49 min

The Ads Manager is where paid advertising lives in Pinnora. Every studio up to now has made you a creative. This is the one place where you connect an ad account, push a creative out as a paid ad, and read back what it did.

Three tabs sit across the top. Performance holds your own numbers, Library holds the creatives you have pushed, and Market lets you search what competitors are running. Underneath sits the structure every ads tool uses: campaigns hold ad sets, and ad sets hold ads.

Be clear-eyed before you start. The connect, push, and read machinery is built and works, but it is Meta-first and barely used. No ad has launched in production yet. Pushes to Google and TikTok record as simulated unless those platforms' credentials are set on the server, and the analysis tools stay quiet until live numbers flow in.

This chapter teaches the real path start to finish: connect a Meta account, push a single-image creative, and read it back. Where the product does less than its label suggests, the chapter says so.

  1. What the Ads Manager isFind your way around the three tabs of the Ads Manager and know what each one is for.5 min
  2. Connecting an ad accountAuthorize a platform, discover its ad accounts, and attach the specific account this project should use.5 min
  3. Supported platforms and what simulated meansTell a live publish from a simulated one, and plan paid work around the platform that actually ships.5 min
  4. Campaigns, ad sets, and adsSet up the campaign and ad set that a creative will be pushed into.6 min
  5. Pushing a creative as a paid adPush a finished creative into a Meta ad set and read the result honestly.6 min · has a tool to try
  6. Reading performanceRead the cross-creative performance grid and understand why some teammates see fewer numbers than you.6 min
  7. Analyze and forecastRun the three performance analysis modules on your pushed-creative data and know what each one returns.6 min
  8. Turning a winner into your next adTake a top-performing ad from the Winning tab and spin a fresh creative from it.5 min · has a tool to try
  9. Running an A/B test with AtlasStart an A/B test between creatives by asking Atlas in chat, and know its real limits before you rely on it.5 min

Reference

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