Lesson 7 of 9 · 6 min

Analyze and forecast

Run the three performance analysis modules on your pushed-creative data and know what each one returns.

Analyze and forecast

Inside the Performance tab sits an Analyze and forecast control. Click it and Pinnora dispatches three analysis runs against your pushed-creative data. Each is a real run: it takes a little time, it spends credits, and it lands an artifact you can reopen later. Think of it as handing your game tape to three coaches who each watch for a different thing.

Performance Feedback turns the metrics from your pushed creatives into plain strategy notes: what is working, what is not, and what to try next.

Benchmark Delta compares your results to niche benchmarks. Those benchmarks are computed on their own schedule from aggregate data, so this tells you how you stack up against your category, not just against your own past.

Fatigue Forecast watches for creatives whose performance is decaying and flags the ones likely to wear out, so you can refresh them before they stop delivering.

The caveat is simple and firm. All three need real performance data to say anything worth reading. With no paid rows in the account, they have nothing to work with and will come back thin. Run them once live Meta data is flowing, not before. On an account with real spend, they turn raw numbers into a direction fast.

Because each analysis is a run, you can track it like any other run, and because runs cost credits, it is worth knowing the pricing before you fire several in a row. Both have their own reference chapters.

Reference

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