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Chapter 21 · Operate

Social Media Manager

After this chapter you can connect your organic social channels, build posts from finished creatives, schedule them on a calendar, and know where their performance shows up.

6 lessons · 22 min

The Social Media Manager is a calendar for your organic posts, nothing more and nothing less. You bring creatives you already made in the Studios, drop them onto the days and times you want, and the calendar sends them to your social channels. It never buys media or spends an ad budget. Paid campaigns live in their own place, the Ads Manager.

This chapter walks the whole loop, start to finish. You connect your channels, build a post from your project library, handle carousels and the quirks of each platform, set a schedule, and then confirm whether a post really went live and where to read how it did.

Be honest with yourself about what is proven. The calendar and the composer are solid and get real use. Publishing and organic performance are younger and have barely been exercised, so each lesson tells you plainly what works today and points you at the exact place to check a result instead of assuming it happened.

  1. What the Social Media Manager isTell the organic post calendar apart from the paid Ads Manager3 min
  2. Connecting your social channelsConnect your organic social channels to a single project4 min
  3. Composing a post from a creativeTurn a finished creative into a scheduled social post4 min · has a tool to try
  4. Carousels and per-channel shapingSchedule a multi-image carousel across several channels3 min · has a tool to try
  5. Scheduling and publishing postsSchedule a post and confirm whether it actually published5 min
  6. Where social performance shows upFind organic post metrics after a post has gone out3 min

Reference

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