What a project is

One project, one brand

Everything else in Pinnora sits on top of a project, so it is the first thing worth getting right. A project holds one brand or product and the full picture around it: the name, the niche, the country or region you sell in, the landing page URL, the brand voice, the brand colors, the imagery, and the logo. All of it lives on a single project record.

The rule that saves you trouble later is one project equals one brand. Running two brands, or one brand with two genuinely different products, means two projects. Cram them together and the context every generation reads gets muddy, and the work comes back vaguer for it.

What the project carries

A creative checks the project before it runs, the way a new hire reads the brand folder before writing a single word. When you make an ad, a video, or a landing page, the engine reads the project to answer what it would otherwise have to guess. What does this company sound like? Which colors are on brand? Who is the buyer? What is the product actually called? Fill those answers in and you get specific work. Leave them blank and you get generic work.

Where projects live

Projects sit inside your organisation. Everyone in the org shares one credit pool, and members can be given access to specific projects. You open a project from the Projects list on your org home, and you land in the workspace where the chat, the library, and the studios all point at that one brand.

The next lessons cover why that shared context matters so much, how to create a project well, and how to move around inside one.