Projects

A project is the unit of work in Pinnora. One project holds one brand or product: its research, its strategy, and every creative you make for it. Think of it as a dedicated room for a single brand, where everything on the walls is already about that brand before you walk in. Almost nothing in the product happens outside a project, so it pays to understand one well before you start generating.

Over the next few lessons you will see what a project holds, why the context it carries decides how good your output is, and how to create one so that context is strong from the first run. Then you get a tour of the workspace: the chat, the studios, the library where finished work lands, and the surfaces that hold your brand and research.

We will also be straight about the edges. There is no separate brief document to fill in, and real-time co-editing is off by default. Both get called out where they come up, so you know what to lean on and what to stop searching for.