Steering the batch with the options panel

The controls that shape the batch

Under the brief sit a few controls, and each one shapes the whole batch rather than a single ad.

• Ad styles: pick up to three of 25 layouts, things like concept as poster or a stat hero. Leave styles unpicked and the engine assigns a style to each concept, which keeps the batch varied. Pin a style and it holds across every ad.
• Placement and awareness: Placement sets the shape for a channel, like a feed square or a story vertical. Awareness is a scale from cold to ready-to-buy, and it sets how hard the ad sells. At low awareness the engine deliberately holds the product photo back so the ad can warm a stranger up first.

Fill for me

If you are not sure what to type, the Fill for me button drafts the brief and pre-picks the settings from your project, then stops. Nothing is spent yet. It behaves like a colleague who hands you a first draft to mark up, not a machine that ships work on its own. Read what it wrote, fix what is wrong, and generate.

Let the engine vary what you leave alone

Here is the rule that runs through the whole form: a control you leave untouched is decided per concept by the engine, and that is exactly what keeps a batch from looking like one ad printed eight times. A control you set becomes a constraint on all of them. So pin only what truly needs pinning. Hook type and tone are not manual controls here at all; the engine assigns them per concept on purpose, so each ad in the set can take its own angle.