Grounding on your product and brand

Why a project changes everything

Point the generator at a real project and it reads that project's brand foundation, research, strategy, and reference pack. That is the whole difference between copy that names your actual customer's pain and copy that could belong to any brand on the shelf. When an ad comes back generic, missing project context is the usual reason, not a weak brief.

The three reference slots

The References panel carries three slots: Product, Person, and Backdrop. They feed the project reference pack. A reference pack is like handing a new designer your brand folder before the first job instead of explaining it over their shoulder on every task. When a product photo sits in the Product slot, the render is told to match the exact container, lid, label artwork, and colors in that photo, so the product in the ad is yours and not a lookalike.

When the layout does not center the product

Some of the 25 styles are not product-forward. A stat hero or a founder-story layout leads with a claim or a face instead. In those cases the engine moves the product photo out of the first slot rather than dropping it, so your product still shows up, just not dead center. That is intended, not a miss.

References need a project

References live on a project, so the quick public tools have nowhere to keep them. If you want grounded, on-product ads, start from a project and set up a reference pack first. Reference packs get their own chapter, but the short version is this: you approve a product, a person, and a background image once, and every render after that builds around them.