Projects and grounding

A project is one brand

Inside your organisation you create projects, and each project holds exactly one brand or product: its name, niche, country, website, voice, colors, and every creative you have ever made for it. As a rule you keep one project per brand you run ads for.

Creating one is onboarding, not a folder

Making a project does more than open an empty folder. The moment you finish the create flow, Pinnora runs a first pass of research on your brand and market, then drafts an early creative strategy from what it found. This runs in the background, so by the time you open the project it already knows something real about you.

It is closer to a first day of onboarding than to naming a folder. A new designer who spent that first day reading your brand guide starts their real work already pointed in the right direction.

Research once, use everywhere

That first research and strategy become the shared context every later creative reads from. When you make a static ad or a video three weeks from now, it reuses the same brand knowledge instead of starting from a blank page. This is why a weak result is usually a thin project, not a weak request. The more real your website, niche, and product details are when you create the project, the sharper every creative gets. Projects get a full chapter of their own later. For now it is enough to know that the project is the context everything else leans on.