Writing one email

Say what the email drives

Briefing the generator is like briefing a copywriter: name the one thing you want the reader to do, and the draft builds itself around it. Leave it vague and you get vague back.

Open the Email generator and fill the one required field first: what this email is for. Say the outcome you want, who is on the list, and the single action you are asking for. The Generate button stays grey until this is filled, and the footer tells you which field it is still waiting on.

Two things are never guessed for you: the CTA URL and the From name. Type those in. The subject line and preheader can stay blank, and the next lesson explains why that is usually the smarter move.

Goal and tone

Two controls aim the email. Goal opens on Trial activation and holds four more options, so you can point the email at the job it actually does. Tone offers five registers, from casual and direct to professional and formal. Pick the pair that fits the moment and the brand, not the pair that sounds most impressive.

One email or a batch

The Emails ruler starts at 1. Left there, you get a single send. Push it above 1 and the run becomes a timed drip, which a later lesson covers in full. The Generate button always carries the number, so it reads Generate 1 for one email and Generate 5 for a five-step sequence. A batch never fires quietly, and the prefill will never raise the ruler on its own, so you always know how many you are about to make.

When the run finishes, the email opens in a viewer with the subject, preheader, HTML, and plaintext all there to read and copy.