Chapter 17 · Create

Email Studio

After this chapter you can write a single email or a multi-step drip as Outlook-safe HTML grounded in your brand, get it into your sending tool, and set up Email Studio's lists and sending domain for when you want to broadcast from inside Pinnora.

7 lessons · 38 min

Email Studio is two tools wearing one name, and telling them apart will save you a lot of confusion. One is the Email generator: you give it a short brief and it writes a finished email. The other is the /email-studio surface, a four-tab workspace for managing subscriber lists and sending broadcasts.

The generator is the part you will actually use. It writes mail-client HTML, a plaintext version, and an .eml file you can open in a real inbox, and it grounds every email in your project's brand and research. Most of this chapter is about using it well, because it is the piece you can rely on today.

The sending side is fully built but has never run in production. No org has verified a sending domain, and not one marketing broadcast has gone out. So the last lesson treats sending as a setup walkthrough: how to switch it on when you are ready, not a feature already humming along.

One thing worth saying up front, because it is easy to assume otherwise: a drip you generate is email content, not an automation. Pinnora writes the steps and their delays, but it does not run a self-sending sequence against a list. The drip lesson covers what to do instead.

  1. What Email Studio isTell apart the two Email Studio surfaces and know which one to open for writing versus sending.4 min
  2. Writing one emailGenerate a finished single email by naming its outcome, reader and one action, and set its goal and tone.6 min · has a tool to try
  3. Subject lines and preheadersDecide when to let the model write your subject and preheader and when to lock your own, and know the rules it follows.5 min · has a tool to try
  4. Email HTML that survives OutlookUnderstand what the generator outputs and get the email into your sending tool or test it in a real inbox.6 min · has a tool to try
  5. Brand voice and groundingMake the generator write on your brand's voice by running it inside a project with grounding on.5 min · has a tool to try
  6. Building a multi-step dripGenerate a multi-step drip as a set of full emails, and know you still have to send them from your own tool.6 min · has a tool to try
  7. Setting up sending in Email StudioWalk through the setup Email Studio's broadcast send requires: a verified domain, a subscriber list, then a broadcast.6 min

Reference

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