Turning winners into variations

When an ad is clearly carrying its weight, you want more of that energy without starting from a blank brief. Two buttons on the winning grid do exactly that.

Make similar

When a creative is winning, the winning grid gives editors a Make similar button. It rebuilds a brief from that winner, keeping the winner as the parent and its live metrics as context, then runs it through the same generation path any new ad uses. Because it reuses that path, its billing, the grounding on your project's research, and the guard against double-charging all come along for free. The new variants stay on brand because they are grounded in the same project, not copied pixel for pixel.

Remix this ad

For an ad you found in the ad library, an outside reference rather than your own creative, the button is Remix this ad. It borrows only the structure: the hook style, the angle, the format. Every factual claim comes from your own project's research, and the model is explicitly forbidden from reusing the reference's claims, numbers, or testimonials. Remix borrows the skeleton of someone else's ad, and every fact that hangs on it is yours. You get the shape without lifting the content.

Who can press them

Both actions are editor-gated. Viewers see the metrics but not the buttons.

What it will not do for you

This is a manual step. You decide which winner to scale and when to click, and nothing auto-promotes a winner into new ads on its own. There is also no batch-count control on these buttons: each click produces one fresh variant, so you repeat it or adjust the brief to get more.

Trying it before you have a winner

With no paid data yet, you will not have a real winner to remix. You can still practice the creative half of the loop by generating a fresh ad directly, then push it once an account is connected.