Chapter 23 · Operate

Autopilot

After this chapter you can set up a recurring task that posts creatives you already made onto your social calendar on a schedule, with a credit cap that pauses it if spend runs high.

8 lessons · 34 min

Autopilot keeps your social calendar full without you logging in every morning. You pick creatives you already made, choose how often to post and where, and it schedules those posts for you on a repeat. That is the whole job, and it does it reliably.

Be clear on one thing before you start: Autopilot schedules, it never creates. It will not write a caption from scratch, design a new ad, judge whether a creative is any good, or watch how a post performed and change course. It takes the exact creatives and the exact plan you set when you created the task, and it re-runs that plan every time it fires. Picture a playlist set to shuffle through songs you already chose, not a musician writing new ones.

Because it runs while you are not looking, the one real safety control is money. You can set a credit cap, and the task pauses itself the moment spend crosses it. It also shuts itself off after three failures in a row, so a broken task never keeps retrying on your dime.

This chapter walks the whole path: making the creatives first, creating the task, setting its cadence and inputs, capping the budget, and reading the row once it is running. One honest caveat up front, the Autopilot tab is live but new, so your project starts with an empty list until you create your first task.

  1. What Autopilot isDescribe what Autopilot does, schedule existing creatives on a cadence, and what it deliberately leaves to other surfaces.4 min
  2. Autopilot vs. manual schedulingDecide when to schedule a post by hand in the Social Media Manager and when a recurring Autopilot task is the better fit.4 min
  3. Make the creatives firstProduce a pool of finished creatives in the Studios so Autopilot has something to rotate, because it schedules existing work and never generates new work.5 min · has a tool to try
  4. Set the cadence and timeCreate an autopilot with the right cadence and posting time so it fires on the schedule you intend, in your project's timezone.4 min
  5. Choose creatives and platformsSelect the creatives, platforms, and window an autopilot will use, and understand that these choices freeze into the task at creation.4 min
  6. Budget caps and auto-pauseSet a standing credit cap and know the two safety gates, budget pause and failure disable, that protect an unattended autopilot.5 min
  7. Monitor a running autopilotRead a task's status, next and last run, and spend, and pause or resume it from the Autopilot list.4 min
  8. What Autopilot does not doState the real limits of Autopilot so you do not expect generation, quality review, or performance-based iteration from it.4 min

Reference

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