What Autopilot is

A recurring rule, not a one-time run

Autopilot lives on each project under the Autopilot tab, and what you create there is a rule rather than a single action. The rule has three parts: a trigger, which is a cadence like every weekday at 9am, a plan, which is the creatives to rotate and the platforms to post them on, and an optional budget cap. Save it once, and a background job checks every minute for tasks that are due and fires the ones whose time has come.

Think of it as a timer wired to your creative library. You decide once what should go out and how often, and the timer keeps doing that until you pause it.

What happens when it fires

Each fire does one job. It takes the creatives you already picked, spreads them across a short content calendar, writes a caption for each, and schedules each one as a post. Those posts land on your social calendar and go out through the same publishing path your hand-scheduled posts use. Autopilot does not open a second door to your channels, it just keeps feeding the one you already have.

What it is not

Autopilot is not a creative engine. It does not write, generate, or design anything new, it does not check creatives for quality, and it never reads performance numbers or adjusts its plan based on results. Every fire re-runs the exact plan you saved. If you want fresh creatives, you make them in the Studios first and then point Autopilot at them. The lessons ahead stay honest about each of these limits so you set the task up expecting what it actually delivers.