The variables you can hold and change

Where your variables live

Every creative kind in Pinnora has a fixed set of controls, and they all come from one place: a single shared schema that covers 17 kinds and feeds both the create page and the chat options panel. The practical payoff is that the controls for a static ad are identical whether you open the tool yourself or ask Atlas to set it up. There is no second, slightly different version hiding somewhere.

On top of that, a smaller group of axes is shared across kinds. These scoped axes, named in shared-axis-vocab, include medium, tone register, video style, landing-page and deck frame style and palette, hook style, and podcast vibe. Because the axis is shared, its option list is the same everywhere it applies. "Vary the tone register" means exactly the same thing in a static ad as it does in a landing page. It is like a thermostat you can set from the wall or from the phone app: same setting underneath, two ways in.

Pick one axis and fan it out

Choose the one thing you want to learn about. To test hooks, hold the product, angle, and format steady and let the hook style change across the batch. To test formats, run the same angle as a static ad, a story, and a video. To test offers, swap only the offer line and leave everything else alone.

What the fan-out will and will not do

Fanning out a variable hands you several finished creatives to compare side by side. It will not score them for you or crown a winner. The only built-in winner selection is the chat-driven A/B test in a later lesson, and that needs a connected ad account. Until you have one, judging the variants is your job, made on taste or on how they land organically.