Make the creatives first

Autopilot rotates, it never creates

Get this one right before you set up anything else. Autopilot distributes creatives that already exist. When a task fires, its planning step takes the exact list of creatives you selected and gives each one a day, a time, and a platform. It uses each creative once, it never adds a new one, and if your library is empty there is nothing to schedule.

A good way to picture it: Autopilot is the mail carrier, not the writer. It delivers the letters you already wrote, on the days you set, but it will not draft a single word for you.

Where creatives come from

Make them in the Studios: a social ad, a video, a UGC clip, a carousel, whatever fits the channels you plan to post to. Generate a batch, keep the ones you like, and they land in your project library. Quality review happens here, at generation time, not inside Autopilot. If a creative is weak, Autopilot will still schedule it, so curate before you hand it the list.

How big a pool

One task can point at up to sixty creatives. A good starting size is enough to cover your cadence and window without repeats. If you post every weekday for two weeks, aim for at least ten so nothing doubles up. Fewer is fine for a short test run.

The honest boundary

If you are hoping for a task that invents fresh content every week, that is not what this is. Autopilot is the scheduling half of the work. The creating half is yours, done in the Studios, before you ever open the Autopilot tab.