Workflows versus Autopilot

One run, not a standing order

A workflow is a job with a finish line. Autopilot is a standing order that keeps coming back. A workflow plans, maybe renders, schedules, and then it is done; it does not wake up tomorrow and do it again. That line matters, because one of the templates on the Workflows page is about daily posting, which sounds like it repeats.

Where recurring lives

Standing, repeating automation is Autopilot, a separate feature with its own chapter. Autopilot fires on a cadence, rotates the creatives you point it at, and runs under a credit cap that pauses it if it overspends. If you want a post every weekday morning, that is Autopilot, not a workflow.

A clean way to split them

Use a workflow for a defined piece of work with an end: schedule this month's creatives, or make these five ads and schedule them over two weeks. Use Autopilot for an ongoing routine with no fixed end.

One honest limit

Autopilot rotates creatives you have already made. It does not generate new ones, and it does not read performance or improve itself. The generate-then-schedule workflow is the piece that makes a fresh batch. So a common pattern is to run a workflow to produce and schedule a batch now, then set up Autopilot to keep rotating your library on a cadence afterward.