Lesson 1 of 3 · 4 min
Planning a calendar
You can see a month at once and spot the weeks with nothing in them.
The value of a calendar view is not the posts you can see. It is the gaps.
Steps
- Switch to a month view before you plan anything.
- Put the fixed things in first: launches, events, dates you cannot move.
- Fill the gaps around them rather than starting from day one.
- Look at the whole month and check it is not all one kind of post.
Planning around fixed points
Fixed dates anchor everything else. Content that supports a launch has to exist before the launch, and that is only obvious when you can see both at once.
What to watch for
A month where every post is a product post reads as relentless. Mix is easier to judge in a month view than a week view, which is the main reason to plan at that zoom.