Lesson 4 of 4 · 4 min
Reusing one presenter
One creator carries a whole campaign instead of one clip.
A presenter who appears once is a stranger. The same presenter across six pieces becomes someone the audience recognises, and recognition does work that no individual asset can.
Steps
- Pick one presenter and save the reference.
- Use it for every asset in the campaign.
- Vary the setting and the script rather than the person.
- Check faces across assets before you ship the set.
Why this pays off
Repeat exposure to the same face compounds. The third time someone sees your presenter, they are not evaluating a stranger's opinion any more.
What to watch for
The same presenter with the same setting and the same energy in six assets reads as one ad shown six times. Keep the person constant and change everything else.