Build
UGC
Make creator-style video that reads as a real person talking, not an ad pretending to be one.
4 lessons · 17 min
Best after Brand setup.
Creator-style video works because it does not look like an ad. Everything in this course is in service of that, including the parts that feel like making the work worse.
You will learn how to pick a presenter your audience believes, structure a script that holds attention for thirty seconds, deliberately reduce production value, and reuse one creator across a campaign.
- Picking a presenterYou can choose a face your audience would believe owns the problem.4 min · has a tool to try
- Script beatsYour script has a hook, a turn and an ask, in the first, middle and last thirds.5 min
- Why handheld outperforms polishedYou can deliberately make something look less produced, and know why that lifts results.4 min
- Reusing one presenterOne creator carries a whole campaign instead of one clip.4 min