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Brand setup

Your product, your people and your palette show up in the work, instead of a stock stand-in.

3 lessons · 15 min

Best after Projects and the workspace.

This is the course that changes output quality most, and it is the one people skip. Everything here is setup you do once and benefit from on every run afterwards.

By the end your product will appear as your actual product rather than something that resembles it, your copy will sound like you wrote it, and a person who appears in two assets will be the same person in both.

  1. Build a reference packGenerations compose around your actual product rather than a generic one.6 min · has a tool to try
  2. Voice and paletteCopy sounds like you wrote it, and colour stays inside your brand.4 min
  3. Keeping a person consistentThe same face carries across a set of assets instead of drifting.5 min · has a tool to try

Reference