Build a reference pack

A reference pack is a small set of images that tells the tool what your product, your people and your locations actually look like. It is the difference between a generated image of a coffee mug and a generated image of your coffee mug.

Steps

1. Upload three to five photos of the product on a plain background, from different angles.
2. Add a presenter reference if a person appears in your creative.
3. Add a backdrop reference if your shots share a location or a set.
4. Generate once with the pack attached and once without, and compare the product in each.

What makes a good reference

Plain backgrounds and varied angles matter far more than resolution. A phone photo of the product on a white table, shot from four sides, is worth more than one perfect studio shot.

Busy backgrounds are the most common problem. If the reference shows the product on a patterned surface next to three other objects, some of that will come along for the ride.

What to watch for

Your logo is deliberately not used as a visual reference. It is a flat graphic, and using it to steer a photograph produces images that look like a logo got pasted into them. Logos get placed, not referenced.