Lesson 2 of 3 · 5 min
Pushing a creative
An asset you made goes out as an ad without a manual re-upload.
Downloading an asset and uploading it again by hand breaks the link between the creative and its performance, which is the thing that makes the next round better.
Steps
- Pick an approved asset.
- Choose the destination campaign and ad set.
- Check the format requirements for that placement before you send.
- Push, then confirm it arrived on the platform side.
Why the direct route matters
A pushed asset keeps its identity. When numbers come back, they attach to the asset and therefore to the brief and the settings that made it. A manual upload is a new object with no history.
What to watch for
Format rejections almost always come from aspect ratio or length. Convert first, push second.