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Brand images

Pick the right image type for the job, and get product shots that look photographed rather than rendered.

4 lessons · 19 min

Best after Brand setup.

Brand images are the workhorse asset. They go in ads, on pages, in decks and in emails, and the same image rarely works in all four.

This course covers picking the type that fits the placement, getting your actual product into the frame, making images that read as photographs, and the two formats with special rules: thumbnails and carousels.

  1. Choosing an image typeYou can match packshot, lifestyle, or hero to the placement it is for.5 min · has a tool to try
  2. Anchoring on the productThe product in the frame is your product, down to the label.5 min · has a tool to try
  3. Photographic, not renderedYour images stop reading as AI at a glance.5 min
  4. Thumbnails and carouselsYou can make an image that survives being small, and a set that reads in order.4 min · has a tool to try

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