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Voice and music
Get a read that sounds directed, and know when music helps rather than fills space.
4 lessons · 18 min
Voice is the fastest way to make a video feel finished and the fastest way to make it feel cheap. The difference is usually direction, not the voice itself.
- Delivery versus voiceYou can separate who is speaking from how they are speaking, and steer each.5 min · has a tool to try
- When a jingle helpsYou can tell the case where music carries the ad from the case where it buries it.4 min · has a tool to try
- One voice across assetsA campaign sounds like one brand rather than five narrators.4 min
- Long-form audioYou can produce an episode-length piece that holds together.5 min · has a tool to try