Build
Static ads
Produce a batch of paid-social ads that are genuinely different tests, not ten crops of one idea.
4 lessons · 21 min
Best after Brand setup.
A batch of ads is only useful if the variants differ in ways you chose. Ten near-identical images tell you nothing when you put them in a test, and you paid for ten of them.
This course covers the four axes that make two ads genuinely different, how to frame an ad around the reader's problem instead of your feature list, how to force a batch to spread out, and how to read a batch where everything lost.
- The concept axesYou can name the four things that make two ads different, and set each deliberately.6 min · has a tool to try
- Pain-point framingYour ads open on the reader's problem instead of your product's features.5 min
- Making a batch varyTen variants come back as ten ideas, so the test result means something.5 min · has a tool to try
- Reading a losing batchYou can tell a bad concept from a bad execution and fix the right one.5 min