Build
Documents and pages
Write the page, the email and the post that carry the ad after the click.
4 lessons · 22 min
The ad is one part of the job. What the reader lands on decides whether the click was worth paying for, and it is usually the part that gets the least attention.
- Landing pagesYour page answers the exact promise the ad made, in the order a reader asks it.6 min · has a tool to try
- Emails that get openedYou can write a subject line and a body that agree with each other.5 min · has a tool to try
- Blog posts that rankYou publish something a search engine can place and a person can finish.6 min · has a tool to try
- Scripts and documentsYou can produce long-form written work that keeps one argument throughout.5 min · has a tool to try