BHS story
BHS
Retail storytelling with a single spine from insight to statics.
Multi-category retail means constant promos and refreshes. The risk isn’t ideas—it’s inconsistency when every team optimizes in isolation.
Pinnacle Media aligned BHS’s research, hooks, and creative generations so seasonal work inherits the same strategic spine. Pinnora makes it obvious when a variant needs another pass before spend.
Org-level clarity replaced mystery folders: what customers see matches what leadership approved.
What changed for the org
- Seasonal pushes inherit one insight and offer map
- Fewer last-minute swaps at launch
- Retail and performance read the same narrative
Pinnora workspace · org-level composite (no named individuals)